Rufee

We don't have thousands of items randomly placed in the catalog:

We only have what we choose , test and recommend every day to the customers who have been following us for years.

We prefer to have fewer, but better products.

This means that every brand on Rufee is there because it has passed a specific criteria: quality of ingredients , transparency of the manufacturer, balanced nutrition and safety.

Those who buy on Rufee don't have to worry about making impossible comparisons. We make the selection.

Big chains have volumes and prices, but they cannot have care , attention and human dialogue .

Rufee was born from a real experience: a physical store, real customers, real animals.

And this is evident in everything: in the choice of products, in the quality of the service, in the personalized care, in the human and never distant tone.

We don't want to sell you "something":

We want to advise you on the right thing .

Rufee specializes. And when a brand specializes, the customer is always at the center.

Filippo puts his face on the line, every day.

He's the one who selects the products, prepares the recommendations, responds to messages, makes the videos, and talks to customers.

The name “ Rufee ” itself comes from:

Rutigliano + Philip

It gives you the certainty that there is a real expert behind it, not a marketing office.

You don't buy from a website: you buy from a person who takes the responsibility of advising you on the best thing.